Branding Strategic Training
DESKRIPSI
Menentukan segmen pasar, positioning dan differentiation merupakan hal penting dalam menentukan keberhasilan merek sebuah perusahaan. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Dalam training peserta diharapkan mampu membuat rencana strategis Branding, mengorganisasikan implementasi Branding, memahami umur merk dan memahami keberhasilan branding.
MATERI
1. The importance of branding
2. Develop brand objective
3. Determine brand key success factor
4. Set up branding strategy
5. Characteristics of an effective brand name
6. Steps in determining an effective brand name
7. Types of brands
8. Guidelines in creating and maintaining a strong brand
9. Brand initiation and energizing
10. Complete common brand manager responsibilities
PESERTA
Supervisor, Manager, general manager ,Direktur, dan siapapun yang ingin mengasah jiwa kepemimpinan yang efektif secara efisien.
INSTRUKTUR
Nur Hidayat, ST, MM
WAKTU & TEMPAT
7 – 9 Oktober 2014
08.00 – 16.00 WIB
Hotel Ibis Styles Bali Kuta Dewi Sri
METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test
FASILITAS
1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Souvenir
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
REGISTRASI
Biaya kursus: Rp. 7.000.000,- per peserta (Non Residential)
(BX)
