Social Media and Digital Marketing Essential Training

SOCIAL MEDIA AND DIGITAL MARKETING ESSENTIALS TRAINING

DESKRIPSI

Badan Pusat Statistik (BPS) menggandeng Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) untuk menyusun Information and Communication Technology (ICT) Development Index atau Indeks Perkembangan Teknologi Komunikasi dan Informasi di Indonesia. Riset APJII di 2013 menunjukkan bahwa pengguna internet di Indonesia mencapai 71,19 juta orang meningkat 13 persen dibanding tahun 2012 yang mencapai sekitar 63 juta pengguna. Jumlah yang fantastis melihat dari pergerakan pengguna internet dari tahun 2003 yang hanya sebesar 8 jutaan. Dalam kurun waktu 10 tahun, pengguna internet di Indonesia bertumbuh hampir 10 kali lipat. Diperkirakan Tahun 2015 Indonesia akan mencapai 139 Juta pengguna internet.

We Are Social di Singapura kembali memberikan satu analisis barunya yang menampilkan Quarter Pertama 2015 ini, pengguna Social Media di Indonesia mencapai 72 Juta Pengguna. Maka penetrasi pengguna Facebook di Indonesia saat ini adalah 28% persen. 62 juta diantaranya adalah mobile user for social media, dalam arti penetrasinya adalah senilai 24%.

Bila dibuatkan tabel yang menggabungkan laporan Sycomos, ComScore dan Komunitas Twitter Fred Wilson, total pengguna Twitter diseluruh dunia mencapai 240 juta pengguna. Indonesia merupakan negara Asia yang memiliki pengguna Twitter aktif sebanyak 5.6 juta pengguna, disusul Jepang (3.5 juta ) dan India (2.3 juta ).

Training SOCIAL MEDIA AND DIGITAL MARKETING ESSENTIALS TRAINING akan memberikan informasi komprehensif mengenai Social Media Marketing, sebagai bagian tak terpisahkan dari Internet Marketing dan eksistensi online perusahaan anda. Hal tersebut tentunya akan menjadi langkah strategis untuk kualitas pertumbuhan bisnis. Training ini juga membuka wawasan dan perencanaan social media strategist untuk mendapatkan prospek baru, meningkatkan penjualan, dan membangun brand awareness bagi bisnis anda.

TUJUAN PELATIHAN

• Memahami dan mampu menguasai definisi dan konsep social media marketing
• Memahami pentingnya branding online dan melakukan perencanaan utama dalam rangka brand awareness
• Menguasai bentuk-bentuk social media
• Mampu menerapkan konsep Social Media Marketing mulai dari diri sendiri secara personal dan kemudian melakukan transfer knowledge terhadap rekan dan organisasi

MATERI PELATIHAN

Facebook

Increase the number of quality likes to your brand page by consistently posting and sharing audience relevant, engaging content. Extend the organic and boosted reach of your posts with a ‘test and measure’ mindset. Broadcast less, engage more. Be useful.

Twitter

Position Twitter as a branded engagement platform for customer relations, crisis management, corporate reputation, brand building, event coverage, leads & sales or issue advocacy (it’s a deceptively simple, yet powerful social media option).

LinkedIn

Ensure you have at least one controlled and strong professional touch-point online. Build and nurture your professional and industry network by extending and accepting quality invitations. Link you profile to LinkedIn Company and University pages.

YouTube

Create your own branded YouTube video library. Integrate online videos with your existing marketing or communications mix and/ or stream them through your social media channels.

Blogging

Why a blog should be the centrepiece of your social media strategy (and why long-form writing has become such a valued online skill).

WEBSITE CREDIBILITY, PUBLISHING, OPTIMISATION & ANALYTICS

Website

Website first, social media second. Position your core online branded presence as a strong and credible touch-point before branching out.

Content Management Systems (CMS)

Manage your own website content without technical or coding experience – publish directly, quickly and often.

Organic Search

Optimise your website for organic search. Appear high in Google search results by publishing to the informational needs of smaller, high-value segments within your overall market.

Google Analytics

Measure the effectiveness of your website to attract and convert traffic through any number of your conversion paths using free Google Analytics.

CONTENT MARKETING

Think Like an Educator

Educate firstly, sell secondly. Enhance your brand’s reputation and boost the credibility of your value propositions by continually publishing layers of non-sales related content to the web and through social. Position yourself or your organisation as a subject-matter expert within your industry sector.

PESERTA

Eksekutif Perusahaan, Manajer Marketing, Marketing Executive, Sales Executive, Corporate Marketing Strategist, Communication and Public Relations Team

INSTRUKTUR

Ferdian Adi Prasetyo

• Digital Marketing Enthusiast
• Managing Director TRAINING BAGUS NETWORK
• Founder Jaringan Toko Online SEPATUPREMIUM.COM
• Konsultan Internet Marketing Di MARCOMPLUS GLOBAL VISI

METODE

1. Presentation
2. Discussion
3. Case Study
4. Workshop

WAKTU DAN TEMPAT

• Tanggal: 6 – 7 Oktober 2015
• Tempat: Harris Hotel Batam Center
• Alternatif Tempat: Harris Hotel Seminyak, Kuta, Bali
• Pukul 08.00 – 16.00 WIB
• Request for Training Venue: Semarang, Solo, Yogyakarta, Jakarta, Balikpapan, Surabaya, Bali, Lombok and Batam
• In House Training Depend on request

BIAYA TRAINING

• Course Fee : Rp 5.500.000,-/participant (non residensial) Dengan Minimal Kuota Peserta Adalah 5 Peserta Untuk Menjalankan Training

FASILITAS

1. Training Module
2. Free High Quality Electronic Books For Social Media Marketing
3. Free Consultation
4. Certificate
5. Jacket or Batik
6. Qualified Bag
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffee break every day of training
10. Qualified Instructor
11. Transportation from airport / railway to hotel and from hotel to the training venue