PERENCANAAN, RISET DAN STRATEGI PEMASARAN
PROPOSAL PELATIHAN
PERENCANAAN, RISET DAN STRATEGI PEMASARAN
COURSE OVERVIEW
DESCRIPTION
Persaingan yang dihadapi memasuki kondisi hiperkompetitif. Perusahaan tidak dapat lagi menggunakan keunggulan kompetitif semata melalui keunggulan strategi bauran pemasaran. Perusahaan perlu secara cepat dan tanggap menganalisis setiap situasi persaingan yang terjadi dan mengambil langkah berupa strategi yang harus dilakukan. Perusahaan harus siap bertarung dalam 4 arena yaitu persaingan dalam price quality, persaingan dalam teknologi, persaingan dalam modal yang kuat, dan persaingan dalam networking termasuk dengan pembuat kebijakan. Melalui pelatihan ini para peserta diberikan bekal berbagai strategi jangka pendek dengan implementasi dalam berbagai arena persaingan.
MATERI TRAINING
1. Strategi dalam lingkungan yang hiperkompetitif
2. Arena persaingan price – quality
3. Arena persaingan teknologi dan know how.
4. Arena persaingan dengan modal yang kuat
5. Arena persaingan dalam networking yang kuat
6. Berbagai strategi jangka pendek dalam persaingan hiperkompetitif
7. Studi kasus
PESERTA :
Pelatihan dapat diikuti oleh:
· Manajer
· semua staf yang terlibat dalam kegiatan pemasaran dalam situasi persaingan yang sangat ketat.
METODE
- Presentation
- Discussion
- Case Study
- Evaluation
- Pre test & Pos Test
INSTRUKTUR
Frasto Biyanto SE, MSi.
FASILITAS PELATIHAN
ü Training Module
ü Training CD contains training material
ü Certificate
ü Stationeries: NoteBook and Ballpoint
ü Jacket or waistcoat or T-Shirt
ü Bag or backpackers
ü Training Photo
ü Training room with full AC facilities and multimedia
ü Once lunch and twice coffeebreak every day of training
ü Qualified instructor
ü Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)
WAKTU DAN TEMPAT PELAKSANAAN
Tanggal Batch III : 28–30Agustus 2012
Batch IV : 18-20Desember 2012
Waktu : 08.00 – 16.00 WIB
Tempat : Hotel berbintang di Yogya ( All Season/Ibis/ MM UGM)
REGISTRASI
Biaya kursus: Rp. 5.000.000,- per orang (Non Residential)
In House Training : Rp27.500.000,- (untuk maksimal peserta 20 orang)
FRASTO BIYANTO
Getas Ngemplak Tlogoadi RT 05 RW 11
Mlati Sleman Yogyakarta 55286 phone: 0274-740 8914 mobile: 08122799698
Place of Birth : Yogyakarta Date: March 11 1977
Marital Status : Married
Gender : Male
Education :
– Program Pendidikan Profesi Akuntan Universitas Gadjah Mada (Accountant profession certification, April 2008- December 2008)
– Magister science from Program Pascasarjana dan Doktoral Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada, Yogyakarta (in Management Accounting, GPA 3.80, 1999 – 2001)
– Undergraduate from Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta ( in Accounting, GPA 3.34, 1994-1998)
Training :
– SAP ERP software for Instructor level Foundation (2009)
– ACL Intermediate level training (2009)
– MYOB Basic and Intermediate level training (2008)
– ACL Basic Training (2008)
– LBA Interlingua English Course for Intermediate and Advance level (1998)
– Magistra Export Import course (1998)
Skill & Personality:
– Computer literate (Ms Office, MYOB, SAP Foundation, internet, basic hardware)
– Good in English both oral and written
– Good Analytical skill
– Communicate
– Patient
– Fast Learning
Organisation :
– Himpunan Mahasiswa Pascasarjana Ilmu Ekonomi Universitas Gadjah Mada as member (1999-2000)
– Creative Indonesia Student Organization as vice chairman (1998-2000)
– Partai Amanat Nasional DPRT Harjobinangun as Secretary II (1998-1999)
– RMA Al-Amien Katen Harjobinangun Pakem as chairman (1991 –1996)
– Karang Taruna Katen Harjobinangun Pakem as chairman (1994-1998)
Working Experience:
|
Institution
|
Position
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Responsibility
|
Year
|
|
|
STIE YKPN Yogyakarta
FE Atmajaya University Yogyakarta
BPKD –DIY
BPK- RI
PT Petrolindo Jaya Perkasa
|
Lecturer
Lecturer
Consultant
Trainer
Manager Area DIY – Jateng
|
Teach in Management Accounting, Cost Accounting
Teach in Financial Analysis Technique
Assist in making of Financial Statement at Dinas Kebudayaan dan Kepurbakalaan DIY
Teach in Accounting Information System for CPNS BPK
Develop Branch office and Market share for DIY-Jateng
|
2001-….
2006 – 2008
Nov 2007 – Feb 2008
2009
2009 – …….
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Other Experience:
Ø Proposal team and PIC Program Hibah Institusi ( Institution Donation Program) DIKTI 2008 (Responsible for designing and implementation E- learning program ) 2008.
Ø Freelance trainer in Management Accounting at Powerindo, Indotrain, and Sedaya Abadi 2004 – 2008
Ø Author Team of Cost Accounting Modules 2006
Ø Author Team of Management Accounting Modules 2006
Ø Author Team of E-learning content of Cost Accounting STIE YKPN 2008
Current Research:
Ø The Framing Effect of Budgetary Information, Experience, and Responsibility in Decision Making of Risky Investment (2003)
Ø Sticky Behaviour of General Administration and Selling Cost (2005)
Environmental Issues: Indonesian Accountant’s Awareness of Environmental Issues (2008, on working)